The Graduate thesis entitled The Influence of Influencers on Sales aims to open the topic about Influencers as phenomenon in the process of selling products and services.Influencer are phenomenon of 21. St century, in the era of social media and virtual reality. Trough this thesis I wanted to give answer on question such as: Who are the influencers? When and How did they appear? And How they affect consumers? how they motivate them to buy through dictating certain trends and content? They don“t speak,they don“t buy, they are showing what tohey wear on their own example, How do they dress, How do they put make-up, where do they go out, with who are they hanging out and what are their values that they represent. They don“t promote just a product in a way: How does it work like a classic commercial, they promote their selves i interracion with product or service. In the end who are influencers?, a lot of them just before their appearance and promotion od social media didn“t belonge in celebrity niche, they were next door people, but social medias and their charcter has turned them into celebrities with hundered thousand and million followers, it has turned them into persons who dictate trends and for for which established corporations are vying. But not all influencers are no name people, aware of the new situation and until then celebrities began to board this train, aware of the popularity and influence of these new celebrities. But the real difference between real influencers and established public figures are easy to spot from the view of social media users, celebrities are paid to display and advertise a product or service from a particular company for a sum of money without expressing their views on the same product, while real influencers are often, though not the rule, less paid and they express their views on a given products / services and therefore consumers have more confidence in them. The purpose of this paper is to point out what influence influencers have on the population in Croatia, how they influence the purchase and how they motivate their followers to become potential buyers / users.