In modern economy, companies business operations include continuous market research for the purpose of market segmentation, product development, sales, advertising campaigns, etc. Market research is a planned and organized form of company marketing activity with goal to collecting information on consumers, non-consumers or potential consumers, prices, competition and distribution on market in which the company operates or plan to do business in future. The purpose of market research is to collect the data and information that are necessary for planning, organizing and controlling the business process. In addition to the stated above market research enable company management to make crucial decisions based on credible information obtained through research and to efficiently solve business problems and obstacles to make business successful. This paper presents a study that analyzes customer satisfaction (wholesale buyer) with cooperation with the company Zvečevo, and customer satisfaction (final buyer, consumer) with the company's products. Based on the conducted research it can be concluded that in this way compames can gather many important and useful information for defining strategies, develop and encourage creativity within the company, create opportunities and anticipate and eliminate threats.