The goal of this thesis is to explain in more detail what a business plan is, that is, to point out the importance of market analysis when successfully launching a business venture. Given that we consider the market to be one of the main concepts in the economy, it is necessary to research it well and gather all the essential information before starting the business itself. Also, the thesis analyzed the market, its types, which are divided into scouting, descriptive and causal, the importance of the target market, which is important to divide into segments, and the importance of the competition, which is extremely important to research and know in order to include all their flaws in your strengths, were shown. Likewise, there are obstacles that can be encountered when starting a business, but it is important to spot them in time so that they do not affect the business of the entrepreneur. When starting a business, it is important to position yourself well in the minds of consumers, and the purpose of positioning is to convince consumers that the product they have chosen is of better quality, better appearance or more favorable price. For the sake of better understanding, at the end of the thesis, an example of starting a business venture that has passed all the essential elements of market analysis, market segmentation and competition analysis is presented. What is important to highlight is the research plan that was carried out through interviews and surveys to see if users are interested in such a form of service.