The paper considers the process of globalization, which is the subject of various debates, so there are different definitions by numerous authors and scientists, one of the more recent observations is the impact of globalization on social norms and changes in society's behavior. The main goal and purpose of the work is to verify the credibility and truthfulness of the changes that occurred after the emergence of the globalization process and to determine the influence of the media on society. In order to understand the very concept of globalization, aspects of globalization, as well as its positive and negative effects, are listed in the paper. Furthermore, various social changes sampled by the process of globalization are listed. The second part of the paper is based on the post-industrial society, i.e. society of technology, the basic characteristics of such a society are listed, as well as various theories of preference for mass media that are ubiquitous in today's environment and play a major role, and what are the reasons for their appeal. For the purpose of creating the paper, a survey was conducted on a sample of 226 people from the Republic of Croatia. The objectives, tasks and hypotheses of the research are stated. The research was conducted using the Google Forms survey method, which contains questions related to globalization and social changes, as well as questions related to the influence of the media on society. At the end, there is a discussion of the results, by comparing the obtained results, it was determined the accuracy of the changes and the great influence of the media, but little awareness of the personal experience of the influence of the media on people.