Uncontrolled and badly managed tourism development in coastal tourist destinations brings numerous negative consequences, among which the loss of competitiveness and international tourist position. The city of Makarska is a traditional tourist destination characterized by the development of mass and seasonal tourism. The subject of this paper is the current tourism situation in Makarska, the impact of tourism on the resources of Makarska. The city of Makarska is known as an extremely attractive tourist destination, which, due to the mass and seasonal character of tourism, faces a number of problems that seriously threaten its competitiveness on the international tourism market, living space and then the quality of life of the local population. It occupies an extremely attractive space and is recognizable for its beautiful beaches and one of the beaches won the Blue Flag award. With this final paper on the example of a coastal tourist destination, the aim is to show what the problems of a traditional tourist destination are and how to respond to those problems with the aim of achieving sustainable tourism development and what they do to achieve positive economic impacts.