Tourism is the carrier of the development of the economy of the Republic of Croatia and as such has a great impact on the growth and development of individual tourist destinations, so tourism in 2018 generated 10 billion euros in revenue, making 19.6% of gross domestic product of the Republic of Croatia.3 More and more people participate in tourist movements, and thus leave an increasing impact on the space and life of people who permanently reside in that area. Novalja is one of the most desirable Adriatic tourist destinations in Croatia, primarily due to its dynamic and diverse nightlife, and consequently from year to year there is an increase in the number of tourist arrivals and overnight stays. Novalja tourism is based on clubbing tourism, which has significantly influenced the development of the City of Novalja and the quality of life of the local population. Clubbing tourism involves going to nightclubs with the aim of enjoying popular music, drinking and socializing.4 It is a consequence of the desire of young people to change their everyday life, and above all to relax and have fun in the company of their peers. Thanks to this specific form of tourism, Novalja stood out from the competition, and its tourism development is based on the image of a clubbing destination. The City of Novalja is the first tourist town in the Republic of Croatia to recognize the problems that come with new specific types of tourism (festival, entertainment, clubbing tourism) which is closely related to noise and often environmentally devastating behavior of tourists in famous tourist destinations and criminal activities, and thus this city has become a positive example to other tourist destinations in the Republic of Croatia because it has successfully harmonized tourist trends and the development of clubbing tourism based on numerous nightclubs concentrated primarily in the area of Zrće.