Corporate social responsibility is a concept that companies typically use to fulfill their responsibility to the communities in which they operate. The concept of social responsibility has become very popular among companies due to the many benefits it provides. In addition to being beneficial to the environment and the community, socially responsible businesses can help and improve the quality of business operations. It emphasizes the company in relation to the competition, sets it apart from the crowd and thus attracts more potential customers. In addition to helping to improve a company's business performance, social responsibility also has the effect of achieving better business success. The concept of social responsibility is presented in this paper to provide a deeper understanding of its importance in the modern business world. Analysing the basic determinants highlights various factors that affect its implementation. One of the most prominent companies that has successfully implemented this concept is Heineken Croatia d.o.o. It is very easy to see that the business success of a company can be linked to social responsibility, which is also the main hypothesis of this paper.