This paper will analyze the main features of Poreč as a tourist destination. The city of Poreč has achieved impressive tourism development and has successfully positioned itself as one of the leading tourist destinations in the region. It is a recognizable tourist destination located on the west coast of Istria, in Croatia. It is characterized by a rich cultural heritage, beautiful beaches, high-quality accommodation and a diverse tourist offer. Poreč stands out for its impressive Euphrasian Basilica, which is a UNESCO World Heritage Site, and other historical sights. The city is known for maintaining high standards of quality services in tourism, providing excellence in accommodation, food and entertainment. In addition to sunbathing on beautiful beaches, visitors can enjoy various activities such as water sports, cycling and gastronomic experiences. Poreč achieved success in tourism thanks to the cooperation of local authorities, tourism companies and the population in promoting sustainable development, environmental protection and promotion of local culture. The city is constantly developing as a tourist destination with exceptional potential and continues to attract visitors from all over the world.