Entrepreneurship as a social dimension has a great influence on the individual entrepreneur who through his work creates new value for society and the market that will use the product or service and on the locality that will be richer for a certain economic activity and result in the improvement of the quality of all social aspects. An entrepreneur is a daring member of society who is ready to take risks in order to use his knowledge and resources to improve an already stable or create completely new value. The Croatian Employment Service offers its services to facilitate the bridging of initial high investments in assets necessary for work. For the digital incentives awarded by the CES, it is important to fulfill the job criteria related to the skills and knowledge of information and communication technologies. These skills are highly sought after all over the world, and technological progress plays a key role in shaping the future of business. The center of this transformation is digitization as a process that is becoming indispensable in all aspects of business. Digitization provides numerous opportunities for innovation, efficiency and growth, but also poses challenges such as the lack of qualified professionals with the necessary skills. Therefore, investment in education and skills development becomes essential to ensure that the workforce can meet the demands of the digital age.