Tourism is an increasing branch of industry and its trends are constantly changing. Theodore Parker claimed that the city had always been the fireplace of civilization. The city of Zagreb, which lies on the banks of the River Sava, is the largest city in the Republic of Croatia and its capital. Zagreb has won 68 prestigious international and domestic awards and recognition awards. It is surely best known that Zagreb has been given the European Best Christmas Market award twice. This paper will deal with the importance and valorization of urban tourism in the city of Zagreb. Urban tourism and its characteristics will be defined. Due to many sports and cultural contents in summer and many cultural contents, events and other activities in winter, urban tourism has a year-long tourism supply. Tourism in the city of Zagreb will be presented throughout its history until today. Historic events are the basis of tourism in Zagreb. The city of Zagreb has static tourism supply. In this paper, the emphasis will be put on urban tourism of the capital city. The current state of tourism and the possibilities for its future growth will be analyzed.