This paper deals with the topic of promotion through the mass media. We can describe mass media as an information and ad carriers to a mass or targeted audience. In addition to newspapers, TV, radio and other, the Internet and social networks now play a major role in informing audiences. Today a very large number of people use social networks such as Facebook, Instagram, Twitter... Companies are therefore increasingly advertising their products and services via Internet. Today, market offers a wide variety of products and services, that would not be as well known without the mass media, manufacturers therefore increasingly include the media in their story and pay for ads to attract people in hope they will become consumers of their product. If companies did not use the advantages provided by the mass media and if they did not advertise their products through them, their survival on the market would be almost impossible and turnover would be significantly lower. Thanks to the mass media and the provision of advertising opportunities, most existing manufacturing companies increase the demand for their products and ensure business success for years to come. By promoting through the media, companies try to present their products as the best available, highest quality and most useful. Their goal is to create an interesting ad that will attract people's attention. With an interesting and creative promotion, it is possible to place products with poorer quality in slightly better places on the market. Mass media are the key of being relevant on the market and gaining consumers.