This paper draws attention to the role of television in advertising. General terms related to television will be discussed and the role of television and advertising as well as the advantages and disadvantages of advertising will be elaborated. Television is an invention that marked our centuries and brought about the communication revolution. The memorizing of propaganda messages is significantly higher with the help of television than with any other media. It is important that the messages are clear, creative and have a strong character. The paper iscomprised of several sections. Television, its aim and television advertisingare described briefly in the introduction. The second section discusses the role of internet television and its main features on the modern market. The third section includes TV audience research at the global level. The fourth sectionpresents the results of the survey on the impact of television on the young. The conclusion is given after the survey results. A complete overview of the thesis is given at the end of the paper.