Most of the national companies in a particular growth phase want to expand their business internationally. By choosing an appropriate strategy company not only performs at foreign markets with the aim to achieve better realization of profit but also exposes itself to various risks and uncertainties. International markets are important because they help growth of the company that due to the domestic market saturation has to seek for new possibilities promptly in foreign markets. The goal of international marketing is to present how competitiveness can be achieved by the process of international marketing and what companies must do to be successful. This paper includes a survey concerning a comparison of two brands, one on the national market and the other abroad. It will be examined whether customers prefer buying domestic or foreign brand, how frequently they buy and what they find important while pruchasing