Sales promotion is a set of activities whose primary objective is to accelerate the movement of products on the way from producers through intermediaries to consumers. Those activities are directed to consumers, intermediaries and personnel. Producers are able to encourage consumers to buy their products by using various methods and promotional tools. Consumers tend to buy discount merchandise, and also, they prefer to buy the product that gives them the right to participate in a prize contest of some sort. The goal of sales promotion is to encourage consumers to buy products or services, but that can affect them in a way of losing interest to a certain brand that they were loyal to, thus, giving producers no reason to invest large amounts of funds in sales promotion. However, most of the funds are focused on sales representatives, such as: free merchandise, bonuses and discounts. Furthermore, methods for encouraging business activities are used for establishing business relationships, improving sales performance, giving rewards to buyers etc.