Tourist demand is the total amount of goods and services that customers are willing to purchase in the market at certain prices within a specific time period, and the definition of tourist demand emphasizes its elasticity, meaning its adaptation to changes in prices and income. Tourist demand encompasses all individuals who travel or desire to travel for various reasons, and tourism demand statistics are crucial for destination management and the development of the tourism industry. Research on business cycles and tourist demand involves the analysis of economic and sociological dynamics. Factors such as the Homeland War, the Covid-19 pandemic, and financial crises significantly impact tourist demand in Croatia. Analyzing business cycles and tourist demand helps in understanding the dynamics of the tourism market and its complexity, which is crucial for the development and adaptation of strategies in tourism. The aim of this final paper is to analyze fundamental concepts related to tourist demand using relevant literature.