The paper analyzes the application of ethics and social responsibility in Xi and Yi. The two companies are similar in structure, number of employees and life expectancy. Theory says that it is desirable that every endeavor applies ethics and social responsibility as an important segment in business. The application of ethical principles and social responsibility bring better business results, attract a motivated workforce, retain existing ones, bring success in the market and various other successes. Corporate social responsibility also connects the company with the local community and strengthens its relations with the community. If a company has defined core values, its mission, vision and goals will be easier to accomplish certain tasks, achieve results and be prepared for future challenges. The analysis shows that the two companies with similar activity, structure, number of employees and lifetime are completely different in relation to business stakeholders. The analysis below compares the ethics of the company with ethical principles and values, mission, vision and goals. Yi is an example of an ethical enterprise, while Xi is an example of an enterprise that does not know or apply ethics in its operations. An analysis of the application of social responsibility shows how, unlike Xi, Yi achieves much better results by applying corporate social initiatives.