| Sažetak | Cilj ovoga završnog rada je objasniti razvoj novoga proizvoda od procesa generiranja ideje, pa do samoga stvaranja proizvoda za tržište. Slobodno se može reći da je tržište jako veliko i da svaki proizvod će naći svoga kupca, ali poduzeće mora donijeti odluku koji će se proizvod razviti, te ga lansirati na samo tržište. Cilj poduzeća je da razvije novi proizvod, te da taj proizvod bude plasiran na tržište i da privuče što veći broj kupaca i donese profit samome poduzeću. Budući da poduzeće želi razviti novi proizvod prvo što mora napraviti je definirati proizvod, odnosno mora imati ideju za novi proizvod. Proces razvoja novoga proizvoda, odnosno početna ideja prolazi kroz određene faze, a to su: generiranje ideje, ispitivanje i selekcija ideje, razvoj i testiranje koncepcije, razvoj marketinške strategije, poslovna analiza, razvoj proizvoda, testiranje tržišta i komercijalizacija. Ideje se postepeno odbacuju ili oblikuju za novi proizvod kroz ove faza, koje su opisane u poglavlju dva.
Stvaranje i lansiranja novoga proizvoda za svako poduzeće znači početak od same nule, odnosno treba se razviti sama ideja da bi se stvorio novi proizvod. Pa tako stručnjak Andy Green opisuje proces stvaranja kreativnih ideja, koje su opisane u trećem poglavlju.
Za generiranje ideje nužna je kreativnost, pa zbog toga poduzeće ima mogućnosti da izabere tehniku kreativnosti koja smatra da je najbolja za njihov način rada. Postoje različite tehnike kreativnosti, a neke od njih su: brainstorming, fokus grupa, ankete studija slučaja, navođenje kreativnosti, odbor za kupce, jedan dan s kupcima, analiza inventure problema, metoda 6-3-5, Delphi metoda, te druge tehnike, koje su opisane u poglavlju četiri. |
| Sažetak (engleski) | The aim of this final paper is to explain the development of new products from the process of generating ideas, but to the very creation of products for market. It is safe to say that the market is very big and that each product will find its buyer, but the company has to make a decision that will develop the product and launch it to the market alone. The company's objective is to develop a new product, and that product is placed on the market and to attract as many customers and make a profit company itself. Because the company wants to develop a new product, the first thing you must do is to define the product, and must have an idea for a new product. The process of developing a new product or the initial idea goes through certain stages, namely: the generation of ideas, trial and selection of ideas, development and testing of concepts, development of marketing strategies, business analysis, product development, market testing and commercialization. The ideas are gradually discarded or new shape of the product through the stages, which are described in chapter two.
The creation and launch of new products for each company means start from scratch themselves or should develop its own ideas to create a new product. So expert Andy Green describes the process of creation of creative ideas, which are described in the third chapter.
To generate ideas is necessary creativity, which is why the company has the ability to choose the technique that creativity is considered to be the best for their operation. There are different techniques of creativity, and some of them are: brainstorming, focus groups, surveys, case studies, and reference to creativity, Committee for the customers, a day with customers, analysis of inventory problems, 6-3-5 method, Delphi method, and other techniques, which are described in chapter four. |
