The paper shows how marketing is present in all spheres of human life. Comapnies are ready to spent big sums of money on tradicional marketing, invest a lot of time and in the end just hope to successfull promotion. However, using guerrilla form of marketing does not have tobe this way. Guerrilla marketing originates form a guerrilla warfare that aims at achieving maximum result with minimal resuorces investment. Unlike the guerrilla form of warfare was founded by Che Guara, the guerrilla marketing was founded by Jay Conrad Levinson in 1984. Writing the book „Guerrilla marketing.“ Guerrillas marketing is characterized by low costs, widespread distribution and the surprise effect that leaves behind. The fundamental difference between tradicional and guerrilla marketing is that tradicional marketing is available to large companies that have large amounts of money available. Therefore, guerrilla marketing is more accessible to small comapanies who are willing to spend time and work instead of money. The stakes are different, but the result is the same, promoting the comapany in the best possible way and attracting customers. The conclusion is self-imosed, marketing does not have to be expensice if idea behind the campaign is well-conceived and if the marketing campaign itself is well implemented from the idea to realization.