Gastronomy is an important part in life of each person and community. Without food, people could not survive, and in addition it represents pleasure. The food industry is also important because it is linked to the agricultural and fishing sectors and even the service sector (e.g. tourism). This paper describes the diversity of gastronomy in Croatia and branding in the food industry. Branding is communication between the end-user and the manufacturer itself. In addition to describing the branding process, this paper also presents an analysis of some examples of brands in the food industry and gastronomy, as well as trends in branding in the food industry. I have researched branding in Croatia and how products can be branded, and which products are already a brand with us, per say. I also thought about what are the possibilities and potentials of branding, why it is important and why a food manufacturer or restaurant would want to make a brand out of its name. Nowadays, branding, besides traditional ways, is largely starting to spread through social networks, and it is the easiest to reach trough young people who create trends through them. In my work I connected gastronomy and branding of gastronomy with tourism, i.e. the importance of branding in gastronomy for tourism as well as gastronomy itself in relation to tourism.