This research deals with the topic of gender stereotypes directed at women in advertising and marketing and their impact on consumer attitudes and purchase intention, with the aim of a deeper understanding of how stereotypes shape consumer perception and behavior. The purpose of the research is to see how consumers react to stereotyping in advertisements, to come to a conclusion on how best to advertise cleaning products, all so that marketing campaigns lead to the best results, and to reduce the negative impact of gender stereotyping on society. An experimental study was conducted in which subjects were shown different stimuli with or without gender stereotyping in advertisements. By analyzing the results, the conclusions were drawn that gender stereotypes aimed at women negatively affect consumer attitudes, as well as the purchase intention. The difference in the perception of gender stereotypes between men and women was also analyzed, and the results show that both sexes perceive gender stereotypes equally negatively. Also, the research offers insight into possible positive changes in advertising and marketing that can reduce or reverse the impact of negative gender stereotypes on consumers, providing useful guidance for the industry to create more inclusive and progressive marketing strategies.