With the appearance of smart phones we enabled expansion and sudden development of electronic business. In order for banks to improve their services and stay competitive on the market, they developed mobile banking. Compared to the traditional banking, mobile banking has significantly greater advantage. For example, it enables transactions regardless of time or place, so users could control their money at any moment and with the cost of that being lowered. Traditional banking system goes to the oblivion because of the technological progress, as well as the lifestyle of the client. Development of the new banking system has brought new challenges as well, the biggest of all being quality of the provided service to its users. This research presents results about the loyalty and perceived value by the user of the mobile banking system in the Republic of Croatia. Results show that previously set hypotheses are confirmed and shown in the results of the research and they will be described in the conclusion of the research.