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BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS
U: Tourism in Southern and Eastern Europe. / Zadel, Zrinka; Smolčić Jurdana, Dora (ur.). University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. str. 291-306. https://doi.org/10.20867/tosee.05.29
First Komen, Ivana; Stamenić Oštrić, Sanja

Institucijski repozitorij: Repozitorij Ekonomskog fakulteta Rijeka

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First Komen, I. i Stamenić Oštrić, S. (2019). BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS. U Z. Zadel, (Ur.), D. Smolčić Jurdana, (Ur.), Tourism in Southern and Eastern Europe (str. 291-306). University of Rijeka, Faculty of Tourism and Hospitality Management. doi: 10.20867/tosee.05.29

First Komen, Ivana i Sanja Stamenić Oštrić. "BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS." Tourism in Southern and Eastern Europe, Ur. Zrinka Zadel, Ur. Dora Smolčić Jurdana, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019, str. 291-306. https://urn.nsk.hr/urn:nbn:hr:192:816580

First Komen, Ivana i Sanja Stamenić Oštrić. "BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS." U Tourism in Southern and Eastern Europe, 291-306. University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. Citirano 28.11.2024.. https://urn.nsk.hr/urn:nbn:hr:192:816580

First Komen, I. i Stamenić Oštrić, S. (2019) 'BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS', u Zadel, Z. (ur.), Smolčić Jurdana, D. (ur.), Tourism in Southern and Eastern Europe, University of Rijeka, Faculty of Tourism and Hospitality Management, str. 291-306. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:192:816580 (Datum pristupa: 28.11.2024.)

First Komen I, Stamenić Oštrić S. BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS. U: Z. Zadel, ur., D. Smolčić Jurdana, ur. Tourism in Southern and Eastern Europe. University of Rijeka, Faculty of Tourism and Hospitality Management; 2019. Str. 291-306. [pristupljeno 28.11.2024.] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:816580

I. First Komen i S. Stamenić Oštrić, "BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS", Tourism in Southern and Eastern Europe, Z. Zadel i D. Smolčić Jurdana, Ur. University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. [Online] Dostupno na: https://urn.nsk.hr/urn:nbn:hr:192:816580 [Citirano: 28.11.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:192:816580
Podaci o radu
Naslov (engleski)BRANDING TRADITIONAL AND NATURAL PRODUCTS BY PROVIDING TOURIST EXPERIENCE: WHAT ARE THE EFFECTS
AutorIvana First Komen
AutorSanja Stamenić Oštrić
UrednikZrinka Zadel
UrednikDora Smolčić Jurdana
Autorova ustanovaSveučilište u Rijeci
Ekonomski fakultet
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Marketing
Sažetak (engleski)
The mission of this research is to analyze how small producers of natural and traditional products can strengthen their position in the market and bring positive change to themselves and their stakeholders by establishing a brand and making it stronger through storytelling, organic certification and providing tourist experience. The study was approached inductively, by applying in-depth multiple source analysis on an identified exemplar case. The results show that creating a brand story and getting and presenting organic label are important factors for the market success, but yield limited results without consumers having the opportunity to experience the brand and its story. Producers of natural and traditional products are adviced to think of ways of how to provide consumer experience and how to get consumers in touch with their products, i.e. how to turn a non touristic business into a touristic one. This will have the strongest effect on their own sales, but will also benefit the other stakeholders the most.
Ključne riječi (engleski)
Jezikhrvatski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad s konferencije (pozvano predavanje)
Status objaveObjavljen
Vrsta recenzijeRecenziran - međunarodna recenzija
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov zbornikaTourism in Southern and Eastern Europe
Brojčani podacistr. 291-306
p-ISSN1848-4050
DOIhttps://doi.org/10.20867/tosee.05.29
URN:NBNurn:nbn:hr:192:816580
Datum objave publikacije2019
SkupNaziv: 5th Scientific International Conference ToSEE - Tourism in Southern and Eastern Europe
Lokacija: Opatija, Hrvatska
Datum početka: 2019-05-16
Datum završetka: 2019-05-18
Vrsta izlaganja: Predavanje
URL dokumentahttps://tosee.fthm.hr/images/proceedings/2019/20_FirstKomen_StamenicOstric.pdf
Vrsta resursaTekst
IzdavačUniversity of Rijeka, Faculty of Tourism and Hospitality Management
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2024-06-10 14:29:51