The topic of the final paper is ''Business planning based on the example of the Alkar Hotel Sinj''. Planning is a management the action of which begins after examining the current position that is, the current state of the company. This function affects development, growth and survival of the organisation. The paper will first define the concept of business planning, then its role, purpose and importance. We will get acquainted with the concept of plan, types of plans and participants in planning and planning methods. At the very end of the theoretical part, the strategic analysis of the business environment will be mentioned. The empirical part of the paper includes an example of business planning at the Alkar Hotel Sinj. This paper will describe the organisational structure of the hotel, its management and plans. Also, the strategic analysis of business will be presented. Economist Benjamin Franklin's saying goes: ''By failing to plan, you are planning to fail''. Only with planning we can achieve something valuable, of high quality and long-lasting. It is a preparation to pave the way to success. It answers the question of how to achieve success in the fastest and most effective way.