Terrorism and dark tourism are a permanent presence in the global context, creating challenges for the safety of tourists and local communities. Despite the efforts of some countries to reduce the frequency of terrorist attacks and improve security standards, the latent possibility of such incidents remains constant anywhere in the world. The main objective of this thesis is to analyze the interconnection between terrorism, dark tourism, and applied marketing strategies in tourist destinations. It also delves into the pivotal roles of safety, responsibility, sustainability, and perception in preserving the competitiveness of destinations affected by terrorist attacks, natural disasters, and other tragic events. It is essential for tourist destinations to develop and implement adequate security measures and promote safety and responsibility through marketing strategies. Marketing strategies for promoting dark tourism, as well as destinations impacted by terrorism, should be executed carefully and responsibly, with a primary focus on the educational aspect. Additionally, it is crucial for tourists to act responsibly and be well-informed about the situation in a particular country or region before planning their travels. In conclusion, it can be inferred that marketing plays an exceptionally vital role in promoting destinations that have been affected by tragic events. In a world marked by an increased terrorism threat, understanding how such incidents can impact tourism and how appropriate marketing strategies can aid in the recovery and promotion of safe and responsible tourist destinations is of paramount importance.