The chosen topic is dealing with the promotion of Croatia as a destination on a specific way. It takes into consideration that the modern way of living leads to ''mouth-to-mouth'' promotion, promotion on the social networks, based on the personal experience by visiting and leads to carrying the information on the fast and creative way. Finding the destination where the user will spend ever so limited time separated for the tourist activity is based on human curiosity. Today's tourist trusts the experience of the people with a big number of ''followers'' on the social media, where he gives the advantage to Instagram. Fashion designers are famous people who spread they work across the boarders of Croatia, by opening the shops in the foreign countries. Giving interviews for the media because of their success and quality and travelling a lot, they deserve to be called promoters of Croatia. The markets on which they represent themselves are the markets called emissive from Croatia's tourism experts point of view. The basic used literature in the paper is the one talking about tourism, especially about tourism destination and promotion with the psycological and sociological insight in tourism. The literature from trade is bases on retail. The research part of the work covers experiences and the observations of fashion designers, uses the words of the organisers of the fashion events and fashion experts, which were obtained by quantitive research using the interview method. Paper processes the words of the fashion profession on the inovative way explaining how Croatian fashion scene is giving the undirect support to tourism as the leading economic field in Croatia.