Thanks to globalization and continuous technology development, today's businesses are operating in an uncertain business environment characterized by sudden and profound changes. Success in such an environment is not impossible to realize, but equally not easy. Success is achieved by companies that adapt faster and more effectively to new market circumstances. Continuous business improvement is one of the elements that becomes an integral part of the strategic approach to building competitive advantage. In this context the need for social responsibility also emerged. When it comes to Corporate Social Responsibility (CSR), it is a case in which a company, above strictly statutory obligations, integrates environmental and social care into the decision-making system. Social responsibility is promoted around the world in response to economic and social impacts. It is defined as a concept where business entities make a decision about contributing to a better society in cooperation with other stakeholders. The benefit of socially responsible business is to emphasize the strengthening of corporate image and influence. In addition, the reputation of the company is growing, which is of particular importance today. Consumers recognize the effort, effort and investment of the company and such a company certainly reward and become loyal, and that is what every company ultimately wants. The aim of this paper is to analyze the impact of socially responsible business activities on consumer decision-making.