| Sažetak | Da bi neka turistička destinacija privukla gosta potrebno je upoznati njegovo ponašanje, te spoznati njegove motive, potrebe, želje i očekivanja. Ako se gost zainteresirao važno je kako će reagirati na poticaj i o čemu će ovisiti njegov proces odlučivanja. Na ponašanje turista pri izboru turističke destinacije utječu brojni čimbenici razvrstani u četiri skupine: kulturni, društveni, osobni, te psihološki čimbenici. Proučavanje ponašanja potrošača je vrlo važno za daljnji razvoj proizvoda i usluga. Vrlo važnu ulogu ima informacijski sustav preko kojeg se otkrivaju najvažniji podaci o gostima, kao što su gosti do sada kupovali i koristili, dob, spol, zanimanje, koji su njihovi motivi, interesi, stavovi, očekivanja i sl., a sam gost ima priliku postavljati pitanja i dobiti odgovore na ista, te dati svoje osobno mišljenje o zadovoljstvu proizvodom ili uslugom. Različiti oblici turizma privlače i različite potrošače. Danas se sve više ljudi vraća izvornom tradicijskom načinu prezentiranja hrane i pića gdje se Hrvatska odlično snalazi, za razliku od elitnog turizma koji zahtjeva velike zahvate i ulaganja, i uz to ne nailazi na odobravanja domaćih ljudi. |
| Sažetak (engleski) | in order for a tourist destination to attract a guest, it is necessary to get to know his behavior, and get to know his motives, needs, desires and expectations. If the guest is interested, it is important how he will react to the stimulus and what his decision-making process will depend on. The behavior of tourists when choosing a tourist destination is influenced by numerous factors classified into four groups: cultural, social, personal, and psychological factors. Studying consumer behavior is very important for the further development of products and services.
A very important role is played by the information system through which the most important information about guests is revealed, such as what guests have bought and used so far, age, gender, occupation, their motives, interests, attitudes, expectations, etc., and the guest has the opportunity ask questions and get answers to them, and give your personal opinion on satisfaction with the product or service. Different forms of tourism attract different consumers.
Today, more and more people are returning to the original traditional way of presenting food and drinks, where Croatia is doing great, unlike elite tourism, which requires large interventions and investments, and at the same time does not meet with the approval of local people. |
