Sports events have their economic, social, theological, political, sociological and tourism aspects. Sports events in tourism are a specific segment of economic activity, which brings benefits to the city, promoters, entrepreneurs and local shops. In the modern world, there have been changes in the habits of tourists in travel, as they no longer travel only to attractive tourist locations, but tourists strive for active holidays, entertainment and sports experiences. The organization of a sporting event attracts a large number of spectators and the interest of the media, helps to create a national identity and is important for the tourist attraction of the country. The theoretical part of the paper deals with the organization of sporting events, its definition, elements, effects, stakeholders and the relationship between sporting events and tourism development at the destination level. Also, the specifics of the organization of sports events related to football is explained on the example of the GNK Dinamo Zagreb. Empirical part of the thesis was conducted through the method of interviews where the existence of cooperation between the Zagreb Tourist Board and GNK Dinamo Zagreb was examined. The conducted research shows an increase in tourist traffic in Zagreb in the months of the matches of the GNK Dinamo Zagreb as part of the Champions League competition.