Throughout the history, relationship between school and creativity was not ideal and still today many critics warn that school more restrains than stimulates creativity. However, the importance of creativity is increasingly recognized both for personal growth and development, and for the successful development of all social activities. The importance of creativity is manifested in the creation of new ideas, things and solutions that are of crucial importance for the better future of individuals, but also of the whole society. Without creativity, today there will be no inventions such as electricity, computers, cell phones and many others without today's life would be almost unimaginable. Since we spend a good part of our life in school, the school should, along with education, develop and encourage liberation of creative potential of all students. In the educational process, one of the key factors are creative teachers, who will use their own creative expression, creative techniques and methods, modern technology in teaching and be a positive example for students and with timely incentives help students develop their competences and creative potential. In such a positive atmosphere where they will be accepted, where they will be assured of psychological freedom and security, students will be more creative, productive and more satisfied. The aim of the empirical part of the paper was to explore the phenomenon of creativity with an emphasis on the teacher's perspective and to find ways to implement the creativity of teachers and students in the educational process and make the school system more interesting and efficient, where human resources are nurtured and developed. It ought to explore the existing situation in the selected elementary school, explore how to enable and encourage creative expression of both teachers and students in the everyday teaching process and explore where there is space for additional creative and expressive expression of pupils and teachers within the framework of elementary school.