Making a brand in the American musical industry sets the standard for the worldwide musical industry in general. In the commercial context as well as in the social context, there are a number of musical brands that have made an impact and that have set certain standards which are to be considered while making a personal branding in the musical industry. The primary examples that I am focusing on in my work are pop singers from the American musical industry such as Beyonce, Justin Bieber, Britney Spears, Selena Gomez, and Michael Jackson…... At first I am defining the basic terms of branding, advertising and promotion and I am trying to connect these three terms with real examples in the American musical industry. Throughout the paper I am focusing on the examples of Madonna and Michael Jackson as pioneers of the musical branding in the American musical industry and am using quality methods to compare all steps of branding in the American musical industry. In my thesis I am explaining on real examples how the musical branding has changed with the invention of the new media and which tactics and strategies of branding are used by the artists to launch their new product. With the research I have made, I am providing a look inside the mechanism that stands behind the communication throughout social media and I am showing all changes that are happening in the musical industry on the business area. I have researched through case study on the example of Madonna, Beyonce and Britney Spears, how the charts work, how is a certain product being brought to the market, what are the methods that artists use to draw attention to their product. The research gives also a glimpse in the new platforms such as You Tube, iTunes, Spotify, Apple Music… With the results of my study, I have shown on examples how the channels and ways of promotion have changed and how now there is a stronger than ever connection between the brand and the audience.