The thesis explores the way in which modern information and communication (ICT) technologies are shaping the hotel industry and improving the guest experience. Art'otel Zagreb serves as an example of how innovations in ICT can significantly improve hotel functionality and guest satisfaction. Currently, Art'otel Zagreb uses various ICT technologies to improve operational processes and provide a better experience to its visitors. By introducing a mobile application, smart rooms with automatic energy management systems, and an online check-in and check-out system, the hotel offers a high level of comfort and convenience. The advanced Wi-Fi system ensures a stable Internet connection for all users. These technologies contribute to efficiency, reduce waiting times and enable a personalized stay experience. The research methodology for conducting an in-depth interview with the manager of Art Hotel Zagreb included planning and preparing detailed questions focused on key aspects of hotel management, such as strategies, challenges and innovations. The interview was conducted in the immediate surroundings of the hotel, which enabled access to relevant information in a real context. Recording and transcribing the conversations ensured the accuracy and detail of the data, while the content analysis enabled the identification of key themes and patterns in the responses. The results of the research provided a deeper insight into the management practices and strategies of the hotel, which contributed to a better understanding of its operations and business success. In the field of marketing, ICT tools enable precise monitoring of guest behavior and the creation of targeted campaigns through email marketing, social networks and SEO strategies. This increases the visibility of the hotel and attracts a larger number of potential guests. The ecological aspect of ICT technologies is also important; digitization reduces the need for paper, while smart energy management systems reduce carbon emissions and optimize energy consumption, contributing to the hotel's sustainability. Looking to the future, further developments in artificial intelligence, automation and the Internet of Things (IoT) are expected, which will further improve hotel services and personalization. Art'otel Zagreb serves as an exemplary example of how ICT technologies can transform the hotel industry, setting standards for innovation and sustainability. Keywords: ICT technologies, hotel industry, chatbot, Internet of