When we talk about print quality in the graphic technology we can easily say it is one of the crucial things in making a successful business relationship. That same print quality depends on technological resources and possibilities that each of printing offices owns at the moment. With a view on development and growth of graphic technology over the past few decades, it can clearly be seen how the quality of a graphic product can be led to a high degree quality. The problem that appears mostly is the money which needs to be invested into an education of employees, measuring equipment, software, and certificates. This way the printing facility/office proves their quality based on prescribed procedures approved by ISO international organization. It can be said that with this approach company loses amounts of money in short term period but when it comes to long term strategy it is an investment for the future. Also, there is one more thing clients are unduly exploiting and abusing and that is making complaints on a product which represents an additional cost that could have been avoided and invested into improvements of facility/office. Standardization is a necessary procedure with a goal to improve better quality, safety, efficiency, and economy. This way the quality is not only guaranteed to the final customer but also eases processes and management within a company. Speaking about the quality of offset printing there is a descriptive standardized process called PSO which is based on the technical norm for offset printing ISO 12647-2. Printing procedure is defined by ISO 12647-2 and it describes only the final results and has no possibilities of PSO certification. After standardization of the process, the given certificate is accordant to ISO and PSO standards. and it is valid for 2 years from the date. After that period the process is repeated. The purpose of this work is to prove that it is impossible running a successful business and satisfying market demands without measured values before and after standardization process because quality became measurable, testable and feasible.