Entrepreneurship refers to a specific activity where the entrepreneur is focused on starting, organizing and innovating the business of the enterprise, and the basic purpose is to create a new market. Start-ups are a newer term in business, and in order for something to be start-up, it must have certain features. A company must be established in order to seek recurring and scalable growth opportunities while retaining the core functions of business methods. Start up is a start-up company with global ambition and global potential. One of the successful Startups in the Republic of Croatia is Gideon Brothers. The company is engaged in the development of artificial intelligence robots for a variety of industrial applications, including logistics and manufacturing. Startup develops hardware and software to transform a wide range of industrial machines and vehicles into autonomous moving robots that are safe in dynamic, crowded spaces.