Global trends are leading to the development of many areas, and therefore development of tourism industry whose offer and demand are changing year after year. Modern tourist demand is under the direct influence of all those changes that are nowadays taking place in tourist market. Each day more and more countries involve in integration processes by opening up to the international market, i.e. expanding their tourist offers. The process of globlization is becoming a requirement in modern economic development. The aim of this study paper along with providing the theoretical insight in historical development of tourism and characteristics of modern touirism, is to analyze tourism indicators according to tourism regions based on available statistical data in order to observe trends and execute comparative analysis among tourist regions. Moreover, paper also researches the changes of the world tourism demand and supply and activities of the tourism supply in order to give the adequate answer on complex and diverse requests of tourism demand in globalization surrounding.