The sedentary lifestyle is at it's peak in a world full of technology that offers us a choice of activities that do not involve movement. People move less and less, and this problem also affects children of early and preschool age. This paper presents the negative sides of media exposure and, in contrast, the benefits of physical activity. The aim of this research was to examine parents' attitudes about their children's physical activity. The assumption about the relationship between excessive use of electronic media and insufficient exercise was not determined by this research, and the attitudes of parents about children's physical activity turned out to be more positive than assumed. The results showed the importance of the role of parents as participants in children's activities and the high level of parental involvement in children's activities. Thus, the accepted assumption is that parents who are active in sports are more involved in their children's physical activity in terms of the frequency of their children's attendance at organized activities. On average, parents believe that they would devote themselves even more to their children's needs for physical activities if they had more free time.