The development of new technologies led to the transformation of media management in general, in different segments and ways of working, and the need for a certain type, quality and education of employees who work in these media. Therefore, the subject of this work is management in radio stations, that is, how media management is changing through the application of technologies and digitalization of the media. The purpose of the paper is to investigate changes in media management and to find out what impact digitization has had on the audience and content. The main goal of the paper is to determine how media management has changed in radio stations due to the introduction of new technologies, i.e. digitalization of the media. The survey will be conducted online in order to gather data on the audience's perception of media digitalization in general, changes resulting from the introduction of new technology, and how much the audience consumes digital radio content and other media content produced by radio stations today. In addition, the work of the Bravo! radio station will be analyzed. and Extra FM, and determine the changes that have occurred in the past 5 years due to the introduction of digitization. Also, a semi-structured in-depth interview with a radio manager will be held, which will provide an in-depth insight into the strategies of radio stations in modern times, the way of management, and the structure of media management in the context of changes caused by media digitalization. By combining quantitative and qualitative methods, the research will provide a comprehensive insight into the changes in the way radio stations are run, caused by the digitization of the media and the diversification of media content.