Sport industry is a form of industry that is highly developed. This development is next to the popularity of the sport in general, had the greatest impact marketing and marketing activities that are accompanying part of the sport and sporting events. Within the sports industry requires special knowledge and skills to sports organizations or clubs could be successfull. This knowledge and skills are specific and can not be imitated from any other form of industry. With the appearance of social networks, their development and possibilities offered, football clubs are realized that their usage can significantly contribute to the improvement of their business and build an even better relationship with the fans. The most popular social network on which football clubs have their own official profiles are Facebook, Twitter and Instagram, and in addition to social networks clubs are using YouTube which is video platform. Each of these social networks has its own characteristics which distinguish it from others and knowing these characteristics clubs create strategies for each of the social networks and the way they will be used. English Premier League clubs are a great example of how to use age of social networks and video platform should look like in practice. From the most popular and biggest, to those less popular clubs, they all pay great attention to activities on social networks and content creation to them.