The theme of this final thesis is film tourism. When mentioning tourism as a phenomenon of modern development, it is necessary to highlight the tourism destination that accommodates the use of the touristic product and its activities. The tourism destination's image is distinguished as several types and is directly correlated with the consumer, or as we say, tourist. The factors that influence the image of a tourist destination are the following: informational and communicative (experience, promotion, participants in the tourist process), demographic (age, education), motivational (escape, adventure, education, social motive, reputation) and cognitive and affective (attitudes and feelings). Film tourism belongs to selective forms of tourism and is formed as a side effect of popularisation of films and TV shows respectively to the locations where they were filmed. Appropriate promotion and development strategies by the DMO will lead to film tourism and thereby the image of tourism destinations will be created. Likewise, examples of film tourism destinations in the world and in Croatia are listed throughout the thesis.