The basic objective of an enterprise as an economic system is to achieve certain benefits, thus meeting the needs of individuals and society while the system itself ensures its further development. Most entrepreneurial companies, whether they are newly established or have been doing business for many years, have four fundamental financial goals - profitability, liquidity, efficiency and stability. Financing is one of the basic functions of any modern enterprise. It contains a business policy in which an enterprise decides on managing and obtaining cash funds to ensure a successful business. Financing activity is a dynamic process of obtaining and using capital dependent on the terms of its repayment. Therefore, prior to making a decision on the realization of a business venture, an entrepreneur must determine the amount of investment required, make a projection of their profitability, and eventually seek the most favorable source of funding. Funding sources can be viewed from the point of view of the ownership structure - others or own capital and maturity - long-term and short-term financing. The rule of thumb is that short-term financing should be used only to finance shortterm assets and that long-term financing is carried out (for a period of five years or longer) to finance long-term assets. When it comes to long-term loans, lending, leasing, franchising, etc., an entrepreneur must use them to expand the business, only if his or her own funds are insufficient and no additional capital can be raised by issuing new shares or bonds, etc. Funding from other sources should never become a mere purpose and be used on the first signs of lack of resources.