A green economy and a human-scale society are the goals and issues that all the countries of the world deal with. The previous activities and the relationship of man towards the environment have influenced the pollution of the environment and the disruption of the ecosystem. The interconnectedness of different dimensions of society has influenced the spread of ecosystem crises to different markets, which has weakened economies around the world. Despite technological progress, the main problems facing the entire society are inequality, poverty, hunger, insufficient health care, etc. All of these are the consequences of inadequate management and use of resources and the preference for profit as the only economic goal over growth, prosperity and human-scale development of society and ecosystem protection. The potential salvation lies in the agility of companies and all stakeholders to behave socially responsibly and act according to the standards of the green economy. The paper therefore defines the concept of green economy and points out the problems and obstacles for society and companies in the process of transition to a green economy. Research on the concept and issues of implementing the green economy in Croatian companies was carried out by analyzing the professional literature and using the survey method. The analysis of the state of the green economy and the survey of companies pointed to shortcomings within the system itself, for which the policy makers and the institutional framework are primarily responsible. The biggest problems and factors that need to be fixed and changed first are the legal aspects and regulations, the green entrepreneurship promotion program and cooperation with organizations in the promotion of green activities in all dimensions of society.The green economy is the future, and responsible action is part of the general value system. Awareness of the importance, effects and the strengthening of goals that reach the general welfare are a turning point for the transformation of society and the economic global system that will avoid self-destruction and be more resistant to crises. As guidelines for building a green society, the following can be highlighted: eradicating corruption, clearly defining the strategy and goals of green policy, creating a package for the development of green entrepreneurship and encouraging green investments, investing in the education system with the aim of developing new technologies that protect the environment and contribute to increasing benefits for humans, the establishment of incubators and technology parks for those companies that operate according to the concept of green economy in order to make the strategies set sustainable and processes more adaptable to changes, the strategy of developing comparative advantages through green processes for managing competitiveness to achieve the goals of energy independence, rewarding and encouraging the maintenance of green investments and business processes.